I'm a big fan of learning. And if you own a clinic, it’s always a goal to become a better clinic owner and build a bigger, better business. And of course, we all do that through continued learning.
To me, when you keep learning you’re training your brain to play offence, not defence.
- Defence = resistance and reaction
- Offence = attack and score
Defence just isn’t a good business position. Whereas, playing offence keeps you sharp, giving you strategic advantage and helps you implement powerful systems and processes to continuously hit your goals.
When I coach clinic owners, I usually get them started on 5 books.
These books will teach you:- How to think big
- How to get the right things done
- How to use system and process to scale your business
- How to do effective marketing
- How to build great teams
- And more
Solution: you can subscribe to audible. This is what I do and when I'm doing other stuff, I can listen to my audio books and continuously learn and be inspired - whether that’s during my runs along the beach, doing house/yard work or driving to a business meeting.
No excuses. Grab these 5 books and take your clinic to the next level.
5 Books to Be a Better Clinic OwnerBy David J. Schwartz
David Schwatz is considered one of the world’s leading experts on motivation. When it comes to business, you’d have to agree that having the motivation to continually grow and succeed forms the basis of our success. And in this book, David shares the secrets of using inner motivation to think BIG, BIG, BIG!The book is more like a program that gives you a range of practical and useful methods rather than empty promises that many books seem to have. The book teaches you how your habits of thinking and behavior are the two key factors that help you achieve success (or don’t).
It’s a powerful book that digs deep into the thinking stuff, rips out your fear of failure, turn defeat into victory, inspires your creativity, nurtures constructive attitudes, and helps you rise up to be a leader who can reach their goals.
2) The Effective Executive: The Definitive Guide to Getting the Right Things Done
By Peter Drucker
Have you ever felt like you’re doing things but at the end of the day it all seems a little unproductive? Are you an fixing problems or focusing on opportunities?
Have you felt like you can’t harness time management and choose where to focus your attention?
Do you sometimes feel segmented? Like you’ve got all these pieces of the puzzle and you’re doing things, but knitting them all together just doesn’t seem to be happening the way it should?
Then, Peter Drucker’s book is for you!
As it’s name suggests, it will guide you on how to get things done right - acquiring the habits of successful executives and entrepreneurs and applying them to your business with intelligence, imagination and knowledge.
3) Mastering the Rockefeller Habits
By Verne Harnish
There are some business principles that haven’t changed in more than 100 years. Those trusty handful of practical actions you can implement that thousands of business owners have implemented successfully before.
As the old saying goes, you don’t have to reinvent the wheel, just model a new version of your own. And that’s how this book helps.
Learn how to do a one page strategic plan, why every business needs huddles, the Rockefeller Habits Checklist, and how to scale your business on autopilot.
4) The 22 Immutable Laws of Marketing
By Al Ries & Jack Trout
A super simple, yet very powerful book by world-renowned marketers.
This book covers 22 fundamental marketing principles that every business owner must know. Best of all its a short and easy read!
Discover the simple, yet innovative rules that guide success from leadership, to making sales, to the mind, and more.
By Jim Collins
What are the universal distinguishing characteristics that cause a company to go from good to great? Especially given that many companies fail. What’s the differences between the winners and losers?
How do great companies achieve and sustain their success for years on end?
What kind of leadership does it take to be great? How do you transcend obstacles to move from good to great? What kind of culture and thinking grow a company to greatness?
You’ll have to read Jim Collins’ book to get all those questions answered. And the results might just surprise you.
These are 5 books I highly recommend you get started with. Then of course, there are plenty of others to enjoy too.
Have you read something powerful lately?
I’d love to hear about it so I can add it to my list. Please leave your comments below.
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