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Clinic Accelerator Blog

How to Display Therapy Products at Your Clinic to Sell

Posted by Rick Lau on Aug 9, 2016 8:00:00 AM

 

Recently, I was having a conversation with my clinic accelerator client about how he wants to expand his clinic and double his space. Part of his renovation plans are to build a product retail area into the clinic.

I asked him: “Why do you want to sell retail?”

He said: “I believe in the complete care model and my competitors - physiotherapist and chiropractors - are all offering products so I need to remain competitive.”

That’s smart business.

Patients are always going to purchase products they need. If you don’t offer them products they will buy poor quality, bad fitting products from the dollar shop or pharmacy. Or, they may even purchase them from competitors.

And let me share a little secret, your product sales should makeup 5% to 10% of your gross revenue. If you’re doing $300K of annual gross revenue, that’s $30K. If you’re doing $500K, that's $50K. If you’re doing $1M, that’s $100K. Regardless of your revenue, you can see that adding product boosts up your bottom line.

And, it’s not difficult to do, if you just know how to do it right.

So, in this post we’ll lay out:

  • The wrong way to set up product displays
  • How to display product like the professionals
  • Tips for making a display look awesome
  • Secrets to selling product at your clinic

Lots of examples included!  You ready? 

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Topics: Product Sales

How Can I Sell More Product At My Clinic?

Posted by Rick Lau on Jul 19, 2016 2:00:00 PM

 

As a clinic owner, you no doubt recognize that competition is getting fierce. There are new clinics opening on every corner, and every clinic seems to be offering the same services.

Say for example a patient is suffering with back pain. They look around and the decision is difficult because everyone is claiming to fix their back pain, whether it’s a service or even a product. I mean, you even have Dr Ho claiming to fix back pain simply by selling tens machines and neck tractions on TV.

Patients do buy products. And, if they don't buy from you, they will buy from your competitor or from Dr Ho when they are watching late night TV. Along with the great services you provide, you recognize you need to offer COMPLETE CARE and provide product solutions to your patients.

But, how can you sell more therapy product at your clinic?

How can you get started the smart way so that you don’t have to fork out a ton of money on inventory?

How do you know which products to stock? And how do you plan a strategy that works for the entire team to upscale product sales?

Great questions. We’re going to answer all of them and more in this post, including:

  • How product can majorly boost revenue
  • How to make an extra 10% of revenue each month
  • 6 simple, practical techniques to sell more product starting today
  • How to sell product without holding inventory

Let's dig in!

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Topics: Product Sales

Top 5 Best Selling Foam Roller in 2016

Posted by Charlotte Anderson on May 19, 2016 11:00:00 AM

 

 

As a registered physiotherapist and clinic owner in Toronto, I treat a variety of patients (sports, wcb, mva, private) and believe in offering complete care at my own practice. Offering “complete care” includes recommending helpful advice and products that can boost your patient’s recovery.

In a clinical setting, foam rollers are an excellent tool to recommend to assist patients in maintaining the gains they achieve in their treatments. Foam rollers provide a portable self-massage tool that keeps their muscles loose, and increases flexibility. Overall, foam rollers can offer a faster recovery for injuries and issues, which is a goal most patient's happily want to be actively involved in.

That's the thing about offering complete care. Although you may feel pushy selling products, it's not pushy at all if a product makes sense and can help. Essentially patients just want to recover as fast as possible.  Help them be a part of their own recovery and increase their rate of a successful outcome by offering suitable products, by offering complete care.

Your patients will thank you for it. 

Today I want to share my opinion on what I like/don’t like about CSC's top 5 best selling foam rollers, as well as which type of patients are most suited for these products so we can better help clinicians offer complete care for your practice.

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Topics: Product Sales

Top 10 Best Selling ACL Knee Braces in 2016

Posted by Charlotte Anderson on Mar 23, 2016 6:37:26 AM

As a registered physiotherapist and clinic owner in Toronto, I treat a variety of patients (sports, wcb, mva, private) and believe in offering complete care at my own practice. Offering “complete care” includes recommending helpful advice and products that can boost your patient’s recovery.

Knee injuries are fairly common to see in physiotherapy practice, particularly anterior cruciate ligament (ACL) injuries - most commonly tears of the ACL. In fact, according to research there are approximately 100,000 ACL tears in the US occurring annually.

Because the ACL is crucial for stabilizing the knee, it is essential to provide support during recovery. Whether it’s a complete reconstruction of the ACL with surgery, or nonoperative treatment, ACL knee braces can help provide patients with comfort and support they need to continue going about their everyday activities, while at the same time engaging in their recovery protocol.

Today I want to share my opinion on what I like/don’t like about CSC's top 10 best selling ACL knee braces, as well as which type of patients are most suited for these products so we can better help clinicians offer complete care for your practice.

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Topics: Product Sales

Top 10 Best Selling Tens Machines in 2017

Posted by Charlotte Anderson on Feb 18, 2016 8:59:05 AM

One of the most highly recommended products that is useful in almost any situation are TENs machines. 

As a registered physiotherapist and clinic owner in Toronto, I treat a variety of patients (sports, wcb, mva, private) and believe in offering complete care at my own practice. Offering “complete care” includes recommending helpful advice and products that can boost your patient’s recovery.

Because they are beneficial for pain relief they can be used for back pain, neck pain, nerve issues like sciatica, tendonitis, chronic nerve issues, tension headaches, muscle spasms, arthritis, and much more. They really are the type of product you can recommend in many patient situations.

Today I want to share my opinion on what I like/don’t like about CSC's top 10 best tens machines, as well as which type of patients are most suited for these products so we can better help clinicians offer complete care for your practice.

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Topics: Product Sales

2017 Best Selling Hot Packs and Cold Therapy Units

Posted by Charlotte Anderson on Jan 19, 2016 11:00:00 AM

When it comes to injuries and pain relief, there really is no better aid than heating and cooling agents. Both have their place and can rapidly influence things like inflammation, swelling, sensory nerve response and so forth.

But what heating and cooling agents are best to recommend to patients?

There are a number of options, each of them are designed for specific applications. So I've compiled a list of the best selling heating and cooling packs and therapy units, along with some of the benefits of each and the types of situations they are best suited to.

As a registered physiotherapist and clinic owner in Toronto, I treat a variety of patients (sports, wcb, mva, private) and believe in offering complete care at my own practice. Offering “complete care” includes recommending helpful advice and products that can boost your patient’s recovery.

Today I want to share my opinion on what I like/don’t like about CSC's top 10 best selling hot packs and cold therapy units, as well as which type of patients are most suited for these products so we can better help clinicians offer complete care for your practice.

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Topics: Product Sales

Top 10 Best Selling Wrist Braces in 2015

Posted by Charlotte Anderson on Dec 23, 2015 10:00:00 AM

You recently had a patient attend the clinic with a wrist tendonitis from playing tennis. The frustrating part of it for the client is the fact that she works in a fairly manual job, so the wrist wasn't getting much rest.

You talked about different options for recovery with the patient and the option to stop work wasn't a viable consideration, as is likely the case for many people. So, the thing you agreed upon was a wrist brace to help provide support and restrict the wrist from too much movement during the day.

As a registered physiotherapist and clinic owner in Toronto, I treat a variety of patients (sports, wcb, mva, private) and believe in offering complete care at my own practice. Offering “complete care” includes recommending helpful advice and products that can boost your patient’s recovery.

There are many different wrist conditions that can present at your clinic - tendonitis, carpal tunnel, sprains, fractures, finger jams - where the use of wrist and hand support will greatly assist the patients recovery.

But what are the best wrist braces to recommend to patients?

It can be confusing because there are a number of options, but each of them are designed for specific applications. So I've compiled a list of the best selling wrist braces, along with some of the benefits of each and the types of situations they are best suited to.

Use the information so you can provide complete care to your patients.

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Topics: Product Sales

Top 10 Best Selling Back Supports and Braces in 2017

Posted by Charlotte Anderson on Nov 18, 2015 11:00:00 AM

I bet you still remember when Wendy came in late last week complaining about her lower back injury. She kept saying how she just needed to feel better quick so she could get back to work!

Sure, you analyzed the situation and figured out the type of injury she had and what could help her get better. But what are you supposed to recommend when Wendy starts asking questions like “Which is the best back support belt for me?”

There are SO many options to choose from and numerous types of braces all for different ailments ... What. Do. You. Recommend?

As a registered physiotherapist and clinic owner in Toronto, I treat a variety of patients (sports, wcb, mva, private) and believe in offering complete care at my own practice. Offering “complete care” includes recommending helpful advice and products that can boost your patient’s recovery.

Today I want to share my opinion on what I like/don’t like about CSC's top 10 best selling back braces, as well as which type of patients are most suited for these back supports so we can better help clinicians offer complete care for your practice.

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Topics: Product Sales

Top 10 Best Selling Shoulder Braces in 2015

Posted by Charlotte Anderson on Oct 7, 2015 9:45:44 AM

Remember that one time when just after lunch a patient walked into your clinic for their 1:30pm appointment complaining about their sore and dysfunctioning shoulder? During the weekend they injured their shoulder and now the pain was getting wayyy too unbearable.

Like any good physiotherapist, you assessed the reason behind the pain and found out that the patient desperately needed a supportive brace to help heal the shoulder injury and to help keep it stable. 

“Thanks so much - I’ll get on that asap! But there’s so many braces out there, do you have any recommendations?”

Ummm - that’s a very good point. There are actually so many braces available on the market that picking out just one to help heal an injury can get super confusing!  

As a registered physiotherapist and clinic owner in Toronto, I treat a variety of patients (sports, wcb, mva, private) and believe in offering complete care at my own practice. Offering “complete care” includes recommending helpful advice and products that can boost your patient’s recovery.

Today I want to share my opinion on what I like/don’t like about CSC's top 10 best selling shoulder braces, as well as which type of patients are most suited for these shoulder supports so we can better help clinicians offer complete care for your practice.  

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Topics: Product Sales

Top 10 Best Selling Ankle Braces in 2017

Posted by Charlotte Anderson on Sep 3, 2015 1:01:00 PM

Remember when your patient came to your clinic with a sprained ankle, complaining about her pain and how badly she wants to play volleyball again.

“Which ankle brace do you recommend for my injury?”

Ermm...good question.

In situations like this, having a variety of ankle supports in stock is super helpful so you can find the perfect fit for your patient. Although that sounds nice - there are over 82 ankle supports on the CSC website so it can get a bit overwhelming. 

Don’t pull your hair out just yet... CSC ran the numbers across top physiotherapy, chiropractic, and massage therapy clinics in Canada and have compiled the top 10 best selling ankle braces in 2015 for your patients!

As a registered physiotherapist and clinic owner in Toronto, I treat a variety of patients (sports, wcb, mva, private) and believe in offering complete care at my practice. Offering “complete care” includes recommending helpful advice and products that can boost your patient’s recovery.

Today I want to share my opinion on what I like/don’t like about CSC's top 10 best selling ankle braces, as well as which type of patients are most suited for these ankle supports so we can better help clinicians offer complete care for your practice. 

Read More

Topics: Product Sales

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