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Clinical Solutions Blog

5 Reasons Why Biofreeze is a Top-Seller at Physiotherapy and Chiropractic Clinics (and where to buy it)

Posted by Darryl Yardley on Feb 12, 2019 3:00:00 PM

Many of your patients may have already bought a topical pain relief cream from their local drugstore; or they may have been using one before they came for treatment. But with so many different types and brands of creams in the marketplace, how would they know which is best suited to their needs?

The truth is, they don't. Remember, as a clinician, you're the expert here!

Why not make these products easily available to patients at your clinic? This will allow you the opportunity to educate them on brands you feel are the safest and most effective for their symptoms. 

Biofreeze is an over-the-counter topical analgesic commonly used to reduce the pain and minor aches of sore muscles and joints associated with simple backache, arthritis, strains, sprains and contusions. The active ingredient in Biofreeze Professional (spray or roll-on) is menthol (not as a scent), which will temporarily alleviate pain locally on the body through its cooling effect. Biofreeze has been sold as an effective analgesic formula through healthcare providers (physical therapists, chiropractors, etc.) since 1991. Biofreeze is generally considered safe, when applied up to 4 times a day for its intended use, as recommended by the FDA¹ 

I’ve identified 5 reasons why Biofreeze is a Top-Seller at Physiotherapy and Chiropractic clinics. And where you can buy biofreeze online at the best prices in Canada. 

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Topics: Product Sales

Top 7 Best Selling Physiotherapy Tables in 2018

Posted by Rick Lau on Oct 1, 2018 3:00:00 PM

Meet Tammy, a physiotherapist with OrthoCanada for the past 10 years.

Over the past decade she has helped hundreds of clinicians choose good quality equipment that would best meet their needs. Tammy has also tested many different brands of treatment tables that come from different parts of the world.

Whether you are opening a new clinic or simply replacing an existing physiotherapy table, it’s the one piece of equipment you will use with every patient that walks through your clinic door. It’s best to invest in one that is reliable, well made and will last many years.  

Here is what Tammy has to say about selecting a physiotherapy treatment table: 

"On the one hand, you want a bed that patients feel 100% safe and comfortable on. And on the other hand, you need a bed that can adapt to suit your treatment needs so you can work in an ergonomic manner that protects your body over the long term." 

Today we are going to share Tammy’s reviews of CSC's seven best selling physiotherapy table and equipment, including which type of practice these tables are most suited to and some pros, cons, and benefits that may help you make a better decision. 

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Topics: Clinic Startup, Product Sales

[Trend] 6 reasons for the surge in clinic owners offering Shockwave Therapy (#6 is Golden)

Posted by Rick Lau on Jul 10, 2018 3:00:00 PM

More and more patients are asking for shockwave therapy that very few if any clinics offer in your community. One of the clinic owners I’m mentoring right now told me that he is crushing it at his multi-million dollar clinic. His patient base is skyrocketing and he’s introducing new services to fill his patient’s requests.

One of the services he recently added is shockwave therapy for MSK conditions. He says his patients are getting better treatment outcomes faster. Plus he’s found his other services are more effective when combined with shockwave therapy.

So that’s why I want to give you 6 reasons why every clinic owner needs Shockwave Therapy to be more competitive so you can grow their practice and serve even more people in your community. 

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Topics: Product Sales

Top 4 Best Selling Electric Massage Tables in 2018

Posted by Rick Lau on Apr 2, 2018 10:22:50 AM

I work with many successful clinic owners and my favourite business model is multidisciplinary practice: 25% chiropractics, 25% physiotherapy, 25% massage therapy, and the rest naturopathy, personal training, or other allied health practitioners.  

A multidisciplinary clinic is the ideal business model: and if you have a 3000SF clinic, it should turn over $2M+ annually.

Why is it so crucial to have a diversified clinic? Because every potential patient has unique needs. Some may need (or want) chiropractic services, while others may need rehab and physiotherapy, or seek pain relief with massage therapy.

Offering a diversified range of services at your clinic will increase the number of patients you attract and your ability to keep them long term through ‘maintenance’ services or the complementary services you offer.

   
 
DON'T MISS ANYTHING ON YOUR CLINIC STARTUP
 
Learn from other successful clinic owners

Download the Ultimate Equipment Checklist

If you’re considering opening a massage therapy clinic or offering this service at your existing clinicthe massage therapy bed you select is incredibly important, not just for you but for your patients.

The last thing a patient wants is to be treated on a bed that feels rickety, squeaks, and is uncomfortable to lie on.

Patients expect a professional to use a table that's robust, sturdy, and provides maximum comfort. You want patients to be able to lie down and think: "I can relax, my massage therapist has professional gear and knows what they are doing."

So if you're in the market for a new massage table, here is a list of our top best selling electric massage tables for 2018. We ’ve share d what clinicians  like and dislike most about the tables, along with our best picks for quality, purpose and price.
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Topics: Clinic Startup, Product Sales

Best Knee Brace For Knee Pain Relief 2018

Posted by Rick Lau on Dec 5, 2017 10:00:00 AM

Knee braces can be very effective at providing relief from pain. But we understand that deciding on which knee brace to buy can be confusing, and overwhelming, especially since we sell over 105 different types of Knee Supports!

Your first question might be, why on earth would we stock that many knee braces in the first place?

The answer is, we work with over 13,000 healthcare providers (and their patients) across the country, including physiotherapists, chiropractors and massage therapists. And since we are Canada's largest healthcare supplier of pain relief products and knee braces, we have to keep a wide selection of high quality products that can suit all purposes, both clinical and home use.

That’s why we consulted with one of the top physiotherapist to give you some advice on choosing the best knee brace for you.

So here’s  what we’re going to cover:

  • The top 3 knee braces based on quality, price, suitability, flexibility and pain relief results
  • How to claim your knee brace on your extended health benefits
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Topics: Product Sales

Best Tens Machines For Back Pain Relief

Posted by Rick Lau on Sep 6, 2017 9:15:00 AM

TENS machines are very effective at providing relief from back pain. But we understand that deciding on which TENS unit to buy can be confusing, and overwhelming, especially since we sell over 55 different TENS machines!

Your first question might be, why on earth would we stock that many TENS units in the first place?

The answer is, we work with over 13,000 healthcare providers (and their patients) across the country, including physiotherapist, chiropractor and massage therapists. And since we are Canada's largest healthcare supplier of pain relief products and best TENS machines, we have to keep a wide selection of high quality products that can suit all purposes, both clinical and home use.

Your next question may be, how on earth do I choose one?

That’s why we consult with Canada's leading physiotherapists to help give you some advice on choosing the best TENS machine for you

So here we’re going to cover:

  • The top 3 best TENS machines based on quality, price, and pain relief results
  • How to claim your TENS machine on insurance, often for free 
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Topics: Product Sales

Top 6 Best Selling Chiropractic Tables in 2017

Posted by Rick Lau on Jul 11, 2017 10:00:00 AM

 

I work with many successful clinic owners and my favorite business model is where 25% of their business is chiropractics, 25% is physiotherapy, 25% is massage therapy, and the rest is naturopathy, personal training, or other allied health practitioners.  

A multidisciplinary clinic is the ideal business model. And, if you have a 3000SF clinic, your clinic should turnover $2M+ annually.

Why is it so crucial to have a diversified clinic? Because every potential patient is unique in their needs. Some may need (or want) chiropractic services, while others may need rehab and physiotherapy or pain relief with massage therapy.

Therefore, if you offer a diversified range of services at your clinic, you will increase the number of patients you attract and also your ability to maintain those clients long term through ‘maintenance’ services or complimentary services you could offer.

 

 
DON'T MISS ANYTHING ON YOUR CLINIC STARTUP
 
Learn from other successful clinic owners

Download the Ultimate Equipment Checklist

 
If you’re considering opening a chiropractic clinic or offering this service,  your chiropractic bed is incredibly important, not just for you but for your patients.

For you, a good bed allows you to provide the best treatment and position your own body in an ergonomic way. And dependent on the type of chiropractic table you choose, it allows you greater flexibility to adapt your treatment to patients needs.

For patients, a good bed gives them confidence in you and your practice and makes them feel comfortable so they can get more out of their treatment.

Today we share information about CSC's top 6 best selling chiropractic tables, as well as some pros, cons, and benefits that may help you make a better decision on the right table for you.

 

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Topics: Clinic Startup, Product Sales

How to Get Therapy Product Covered by Your Patient's Extended Health Insurance

Posted by Rick Lau on May 16, 2017 10:00:00 AM

Updated: July 24, 2019

I recently attended Darryl Yardley’s training webinar on The Top 7 Reasons Why Clinicians Struggle To Sell Products and How To Fix It - if you click on that link you can watch the webinar instantly.

Look, I’ve been in the rehab business for a long time. I built a alot of physiotherapy and chiropractic clinics over the past decade. But, no matter how long you’re in business, there’s always something more to be learned.

For instance, even though I feel I know quite a lot about product sales, and I’ve been to several of Darryl’s webinars before, I had an amazing “ah ha” moment at Darryl’s most recent webinar.

The “ah ha” moment was the realization that physiotherapists and chiropractors are not taking advantage of getting therapy products reimbursed by their patient's extended health plans. This is a crazy realization because it costs you nothing and it costs them nothing!

Patients have a range of products available to them, all of which are covered by their health care plans. You just have to tell them about what they can get because they don’t know.

Of course you’re not just going to do it for the sake of doing it. But as a clinic owner or clinician, it’s in your best interest to offer “complete care.” Since patients see you once or twice per week, their complete care may include compression garments or knee braces to assist in their recovery. And you can take advantage of their insurance coverage to help them get what they need — now that’s superior care!

I want to share what I learned at Darryl's webinar because it can help you improve your business:

We'll cover:

  • Why you can charge more for products
  • Extended health benefits explained
  • 3 types of insurance coverages to pay for products you recommend to pattients 

Are you ready to make patients happier and watch your practice soar?

Of course you are, so let’s dive in so you can learn how to get the right coverage for your patients...

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Topics: Product Sales

Why should YOU be more expensive when selling product at your clinic

Posted by Rick Lau on Jan 11, 2017 7:00:00 AM

Selling products. As a clinic owner you’re probably well aware that products could help increase patient incomes and boost your revenue's by 10%. But, you've tried selling products before and there always seems to be obstacles.

For one, your prices are more expensive than the big chain stores or pharmacies. This alone can make it difficult to get your clinician's to sell product or include that as part of their treatment plans. Then there’s the issue of having to choose the right product and make sure it sells. Let's face it, the last thing you want is a room full of inventory that sits there collecting dust.

I’d like to share:

  • Why you need to introduce product to boost patient outcomes
  • 3 reasons why you can charge more for products
  • What price you should markup your products
  • How to choosing the best products to sell
  • How to sell more product at your clinic
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Topics: Product Sales

Top 30 Best Selling Products Patients Really Want

Posted by Charlotte Anderson on Dec 13, 2016 2:20:13 PM

 

Meet Charlotte Anderson, physiotherapist and owner of ALPHA Health.

In just 3 short years Charlotte has built a team of multidisciplinary experts and ALPHA is set to soar to even greater heights in the next 12 months to come. Not only has Charlotte been busy building a business, she has also been undergoing a PhD in physiotherapy.

As a registered physiotherapist and clinic owner of Alpha Health in Toronto, I treat a variety of patients (sports, wcb, mva, private) and believe in offering complete care at my own practice. Offering “complete care” includes recommending helpful advice and products that can boost your patient’s recovery.

Talking to other clinic owners I often hear their resistance to selling products - they feel pushy and they don't think it aligns with healthcare, like it's somehow unethical. I can tell you, as a clinician who actively sells product, this is the wrong way to think because you will be surprised to learn that patients appreciate product recommendations.

The truth is, patients need products to aid in their recovery. If you're not being their most trusted health advisor by making recommendations, they will just go and buy the product elsewhere - maybe even from your competitors!

So I've lined up a list of the top 30 clinic products patients really want (and need). We cover five popular product categories - pain relief, home exercise, bracing and supports, compression therapy, and pillow and lumber supports, including notable features and patient benefits of each product.

 

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Topics: Product Sales

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