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Clinical Solutions Blog

Boost Your Patient Engagement With This Metric

Posted by Rick Lau on Oct 25, 2016 2:00:00 PM

I talk to a lot of clinic owners and when I ask them what their biggest challenge is, they often tell me it's their patient engagement.

According to Strive Labs, 20% of patients drop out in 3 visits and never come back again. That's a lot of new patients who self discharged and never came back to your clinic.  

I’ve previously written quite a number of blogs on this topic:

These blogs also have the highest open and click through rates, which just confirms that it’s a topic you may need help with too.

As a clinic owner, you spent a lot of money on marketing or building your brand (aka word of mouth). When a patient comes to your clinic and sees YOU, they stick around and complete their entire plan of care. And they even come back for massage therapy, buy that knee brace you recommended, and give you a 5 star Google review - they are the perfect patient.

Where the problem lies is when the new patients see one of your clinicians. Because your clinic is expanding, you seem to give your practitioners tons of new patients, but for some reason they can't keep them. Your leaky patient funnel is causing these patients to self discharge after the third visit and never come back again. Even worse, they may leave you a bad review which will affect your brand.

What are you to do?

Well, you certainly don’t want to do nothing. As you know, it’s super competitive out there so you can’t afford to lose new patients who come into your clinic. You want to make sure you maximize your marketing dollars and have every patient complete their care plan and keep coming back for more.

So let’s talk about:

  • What this metric is and how to use it
  • How to make sure your metric works to boost engagement
  • How doing this right can double your revenues

Let’s dive in…

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Topics: Patient Engagement, Performance Metrics

Top 12 Ways to Increase the Value of Your Clinic

Posted by Rick Lau on Aug 24, 2016 12:05:38 PM

 

No matter what circumstances you’re in, increasing the value of your clinic should be one of your primary goals.

Take the following scenarios as examples:

Scenario 1: You’re looking to sell your clinic in the next 2-5 years. Therefore, you can use the following information to position your clinic as 'the place' to buy for potential prospects.

Scenario 2: You might not want to sell now but one day in the future it could be on the agenda. Think of your clinic like owning a house. If you upgrade your kitchen, your house will be worth more money when you decide to sell later. Same goes for your clinic. Therefore, you can use the following information as a checklist to make your business worth more each and every day.

Scenario 3: You will need an exit strategy and it might be one you did not expect. Many business owners never think about their exit strategy; then somewhere down the track they are forced to sell due to health issues, divorces, relocation because their spouses job is moving, something happens to the partnership and the partner wants to buy you out, and the most common thing - your business is losing money. Therefore, you can use the following information to safeguard your unforeseen early retirement and be ready to face the challenges - no matter what they are!

As you can see, one of these scenarios is bound to be before you at some stage in your professional lifetime. Therefore, increasing the value of your clinic should always be one of your primary goals.

But how exactly do you do that?

It’s certainly not rocket science. In fact, it’s much easier than you might think.

That’s why we’re going to cover:

  • How to build a company that people want to buy
  • Things you should be continuously focusing on to help you reach the final goal
  • 12 great ways you can increase the value of your clinic

Ready to increase your clinic value?

Great. Let’s get started.

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Topics: Performance Metrics

Supercharge Your Patient Retention with PVA

Posted by Rick Lau on Jun 25, 2015 8:09:00 AM

Last time I checked, patients were simply patients - not magicians who specialised in the disappearing act. But why in the world are they so good at it? How happy and satisfied are your patients with your clinic? Do you have patients who come only a for a few physiotherapy or chiropractic visits only to disappear and not come back?

If your patients like what you offer, had an overall great experience, and they like YOU, they will keep coming back for more. Not only will they keep coming back - they'll bring along their friends and tell their doctor too! But how will you do that if you don’t know when or how many of your patients are disappearing? Don’t start pulling your hair out of frustration just yet... We’ll show you how to figure that out with a very simple and easy to understand metric that will make you thousands. 

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Topics: Performance Metrics

How to Measure Patient Satisfaction and Boost Your Referrals

Posted by Rick Lau on May 27, 2015 7:11:00 AM

 
How happy and satisfied are your patients with your clinic? Perhaps they have referred their friends, family and coworkers to your practice. Conversely, you may have had patients who come only a for a few physiotherapy or chiropractic visits only to disappear and not come back. Or why certain doctors have stopped referring massage therapy patients to your practice?
 
This Houdini act ends abruptly, with no explanation, and leaving you asking “what happened”. Word of mouth can be the best form of referral or the worst drawback for your clinic. Warren Buffett says it best “It takes 20 years to build a reputation and five minutes to ruin it”. With the popularity of social media, these demoter's can destroy your brand and business you work so hard to build.
 
If you do not measure patient satisfaction, then your clinic is in a vulnerable state. Getting real feedback from your patients will make your business better. Which clinician is promoting your brand and which one is destroying it? Do you know who is promoting your clinic or destroying your brand once they leave your clinic? Don’t know where to start? Here are five steps to help you get started.
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Topics: Performance Metrics

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