It’s very important to think about your online reputation because everyone is searching for healthcare services online. Where do people go to search for a chiropractor or physiotherapist?
In most cases, their first stop is Google!
Nowadays there are lots of different places customers can leave reviews - Google, Facebook, Twitter, Yelp, and Yellow pages online.
It benefits your business to encourage patients to leave reviews because according to research:
- 9 out of 10 consumers trust an online review as a personal recommendation
- 72% of patients say a bad review stops them from going to a particular health practitioner
- 44% say they would go out of their network to see someone with good reviews
That means, the more positive patient reviews you have the more customers your clinic will get.
You need to be proactive and encourage your patients to write reviews. But the frustrating thing is when you spend all this money on marketing, you do your very best to provide a great service, and then you get a bad patient review.
At some stage it’s bound to happen, people tend to talk more when they are unhappy, than when they are happy.
So let’s talk about how you can deal with any bad feedback and turn it into a positive.