I recently went for a massage therapy session and it was awesome to see how this clinic offered direct billing for the massage therapy session from blue cross and green shield. As I sat in the waiting room, I heard at least 3 other patients ask about this service and how they could get enrolled.
This clinic was also using new technologies to make it easier for patients. They were using Jane App to make it super easy to book appointments online - zero hassles for me (and other patients).
This got me thinking about 2 things:
- How clinic owners could use extended health benefits more effectively
- How being innovative with marketing and selling products can attract more patients
Like most employers, at CSC, we offer health benefits for our staff. It's a cost that is expensive but we see it as an investment. We want our staff to be healthy and happy so they can take care of our customers. And, after my massage appointment, as I was submitting my paperwork with Sunlife so I could get reimbursed, I started reading the fine print - which I found very interesting.
Using the CSC extended health plan as an example, I wanted to share what typical things are included, what I learned out of this experience, and exactly why it is so important to clinic owners and clinicians.
More than that I'm going to show you how you can use extended health benefits trends to attract new patients, and, more importantly, keep them coming back over and over again.