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Clinic Accelerator Blog

The 4-Hour Grow Your Clinic Challenge: What Would the Experts Do?

Posted by Rick Lau on Oct 21, 2015 6:59:00 AM

What if you could get close to successful clinic owners from coast to coast across Canada and ask them something that could change your business?

Well listen up…

As physiotherapists, chiropractors, and massage therapists, the clock always seems to be against us.

When it comes to running our clinic and growing our business, most of us don’t seem to have the time to plan and execute an effective physiotherapy marketing strategy for continued growth.

But treating patients and running an effective business at the same time is possible – many experts have done it and started in the same place as you. But there’s much more to it than giving away free consultations, or relying on winning doctor referrals.

This led our team to the simple question: is it possible to grow your clinic in just a few hours each month?

We reached out to 9 incredible clinic owners from Newfoundland to Ontario, Quebec to British Columbia, and even Australia - Justin Whittle, Alain Scheldeman, Jason Bellefleur, Wendy Coombs, Rick Lau, Tanja Yardley, Mark Cho, Darryl Yardley, and Paul Wright.

We asked them a simple question:

“If you could spend only 4 hours this month to grow your clinics, what would you do?”

Let’s see what they have to say.

 
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Topics: Marketing

Why 'Free Consultations' is a Winning Strategy You Can't Afford to Miss Out on

Posted by Rick Lau on Sep 23, 2015 8:10:00 AM

Have you ever tried typing “free physiotherapy consultation” into Google?

Go ahead and give it a try. Like me, you’ll probably be surprised at just how many chiropractors, physiotherapists, and even massage therapists are offering a ‘free’ consultation.

Here are a couple of quick samples I found:

White Ave Sport & Spine in Alberta says:

“Unsure whether physiotherapy is right for you? We provide free consultation to determine whether physiotherapy is right for your condition.”.

Portland Physiotherapy in Nova Scotia says:

“Call (902)-XXX-XXXX now to schedule your free 10 minute consultation to determine how we can best help you achieve your healthy lifestyle goals and independence.”.

Dorval Physiotherapy in Ontario says: 

"Book a free fifteen minute consultation. You can decide with no obligation if our services are the right fit for you."

This ‘free’ marketing strategy is happening both locally and globally, and it’s not only restricted to clinic owners. Even lawyers are using this model! For example:

“Free Advice From An Experienced Car Accident Lawyer. Have you been hurt in a car accident? Fill out the form below for a free consultation about your accident”.

You might think…’FREE’, well how is that going to help me, I need to make money not give things away for free!

I know it’s easy to think this way, but since lots of physical therapy and chiropractic clinics are doing this, the bottom line is that if you don't, you’re missing out. 

So I’d like to talk about why you need a free lead magnet and how you can convert ‘Free’ consultations into paying customers. 

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Topics: Marketing

Don't Get Left Behind: 5 Physiotherapy Marketing Hacks Every Clinic Owner Should Know

Posted by Rick Lau on Sep 16, 2015 8:26:00 AM

A while back I met Wendy Coombs for lunch in Calgary.

Wendy was a finalist for the RBC 2009 Canadian Woman Entrepreneur Award, and is the owner of Momentum Health, a company with 6 multidisciplinary clinics in Calgary. They have physiotherapists, massage therapists, chiropractors, and even naturopathic medicine doctors working at the clinics.

I’ve known Wendy for 10 years, as a friend, and we’ve also done business together. We’re both a part of Entrepreneurs Organization, and we do some work together at the CPA Private Practice Division

When we were having lunch we were talking about Wendy’s startups and expansion plans in Calgary.

Then she stopped and asked me:

"Rick, what is your all time favorite marketing book?"

It had me stumped for a minute. It’s a difficult question to answer because there are so many - but I told her a few I could think of.

It got me thinking about marketing and how we always need resources and hacks to help us grow.

And that's exactly what I'd like to share with you today - 5 great marketing resources that you can use to learn everything about physiotherapy marketing and healthcare sales. And 5 awesome physical therapy marketing hacks you can implement for rapid growth, starting today.

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Topics: Marketing

Avoid These 4 Deadly Sins That Ruin New Patient Phone Calls

Posted by Rick Lau on Aug 5, 2015 7:15:00 AM

If you own a clinic, you’ve probably spent a pretty penny on healthcare marketing. Seeing as how you lose 14% of your customers every year, you can’t afford not to.

Even the most inexperienced owners know that the more you spend on marketing, the higher your chances of getting more phone calls to the front desk.

Considering how much effort everyone is putting into their marketing strategies, it’s strange to see how little effort some clinics put into converting phone calls into bookings. All the physical therapy marketing in the world isn’t going to make up for the fact that you and your staff can’t seem to translate those calls into new clients.

New patient phone calls can make or break your practice.

 
Boost Your Clinic With More New Patients 

Learn how I can help you. Click Here...

While you may have a list somewhere that walks you through what to do with a new client, you probably aren’t familiar with the 4 deadly sins that ruin new patient phone calls. So, let’s stop worrying about creating the next great chiropractic advertisement for a second and focus on what matters: turning those potential clients into real ones. 

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Topics: Marketing

Who Else Wants More New Patients Using my Google Review Process

Posted by Rick Lau on Jul 22, 2015 5:34:00 AM

Let’s face facts: in the 21st century, if Google doesn’t know who you are, no one does.

In your industry, the greatest commodity is new patients. Competition for these new clients is as fierce as ever and clinic owners all over the world are fighting tooth and nail to be at the top of Google’s search results. 

So, you’re looking for an advantage. A marketing technique that puts you leaps and bounds ahead of every other health business and gives you the exposure you deserve. 

Well, looks like today’s your lucky day. By using just one simple marketing technique, you going to learn how to increase your client base by more than 30% in less than a month. Plus, we’re going to talk about how to establish your brand online and become an authority in your community.

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Topics: Marketing

No Budget For Marketing? 10 Low Cost Tips For Your Practice

Posted by Rick Lau on Jun 4, 2015 6:55:00 AM

 

When it comes to marketing, do you feel like nothing works?

You run an ad but your clinic just isn’t seeing the return – you can’t remember the last time your calendar was “fully booked” with appointments?

The price tag involved in most external methods of advertising is often discouraging to clinic owners who don’t have deep pockets or the time to do marketing – and rightly so.

But, there is a big difference between external marketing and internal marketing – and the internal stuff is where most clinic owners fall short.

I am fortunate enough to be able to work with some very sharp health-business owners in my one-on-one coaching program and a lot of our time discussing innovative ways to do marketing. I continually see the difference between great health businesses and those that are always struggling to stay afloat.

The difference is always a strong focus on internal marketing.

So, before wasting any more money on external marketing, the fastest and cheapest way to see a positive return on investment is by fixing your internal marketing first.

Here are 10 low cost internal marketing tips to help get you moving in the right direction.

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Topics: Marketing

Four Words That Can Make You Thousands

Posted by Paul Wright on Mar 6, 2015 12:14:00 PM

happy_patient_-1

We all know that it is much more cost effective to re-activate a past client than it is to recruit a totally new one – yet many health business owners neglect their “past client” list. According to Bain and Company, it costs 6–7 times more to acquire a new customer than to retain an existing one. When you speak to health business owners about marketing, most of them talk about how they get new clients, and rarely mention their re-activation program. Possibly because most health businesses do not have a structured re-activation program in place at all. If you need a simple and effective past patient re-activation program then here is one of my favorites - and it is guaranteed to make you thousands of extra dollars each and every month.

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Topics: Marketing

5 Marketing Secrets That Will Increase Your Phone Calls

Posted by Rick Lau on Feb 16, 2015 1:00:00 PM

answering_phone_calls

You’ve increased your marketing budget this year. You’ve just renewed your contact for your yellow pages ad. You’ve even spent money on Google Adwords. But sadly, the clinic phone isn’t going to be ringing off the hook anytime soon. Spending all this money on new marketing initiatives isn't going to convert your prospects into patients. What are you doing wrong? Why is your conversion rate not improving? 

First and foremost, you need to have an attention-grabbing headline that STANDS OUT. It is the most important element of ALL your marketing literature. In this modern day and age, people have a very short attention span. If your headline is unappealing, your prospects will NOT read the rest of your ad and move on. In addition, you will also need to master the five persuasion secrets that can influence your prospect's attitude or behavior towards your services.  

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Topics: Marketing

15 Ways to Prove That Your Clinic is Awesome

Posted by Rick Lau on Feb 3, 2015 11:22:00 AM

You know your clinic is awesome, your staff is amazing, and you offer the best care in your community. But, do potential prospects and patients really know how remarkable your clinic is? Don’t just tell or advertise that your clinic is awesome, demonstrate it! The goal is to prove to potential prospects that you are worthy of their business by showing them unique attributes that set your clinic apart from your competitors.  

With the right unique selling point (USP), you stand out from the competition and create a niche for your clinic that creates demand and instills loyalty. Position your clinic as knowledgeable and credible so that potential prospects will choose your clinic when faced with chronic/acute pain.

Here are 15 ways to create proof on how awesome your are:

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Topics: Marketing

Why Should a Patient Choose your Clinic over your Competitors

Posted by Silvana on Jan 19, 2015 10:12:00 AM

In a sea of physiotherapy and chiropractic clinics, how is your business different? Why should a patient choose your clinic over your competitors? These questions are being asked each time a potential patient calls your clinic or sees your advertisements. Many of these prospects will have difficulty deciding which clinic deserves their time, money and trust. Prospects may find this a daunting task as they don’t know the difference between one competitor from another. 

As a clinic owner, it is your job to create a Unique Selling Proposition (USP) that makes your clinic unique, different and memorable, which stands apart from the others. Give reasons for medical clinics to send you doctor referrals with a USP that prompts them to choose your clinic over your competitors. There is no “one-size-fits-all” advice when establishing a USP for your clinic.
 
Here are a few tips to keep in mind when developing a USP for your clinic:
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Topics: Marketing

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