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Clinic Accelerator Blog

Get More Patients: Using Google Business Listings The Right Way

Posted by Sanjeev Bhatia on Apr 4, 2017 4:00:00 AM

When I work with clinic owners on operations and marketing, they typically ask me what their first focus should be for digital marketing.

Let’s face it, with digital marketing there are many things to consider: website, social media, citations, directories, business listings, online ads, blog, creating original content, online booking, and the list goes on.

While many things are important, by far the most critical thing you should do first is claim your Google Business listing. It's an incredibly powerful tool for attracting new patients. And best of all, it’s free!

Google’s objective is simple: Connect people that are looking for a particular product or service with people offering the same product or service, within a given community.

The major problem is, clinics usually set up their Google Business listing and then stop using it after the first month, if they ever fully finish completing their profile at all.

If this sounds like you, I can tell you now: This is a BIG waste of FREE marketing!

When you complete your full profile listing and use your profile listing every week, it sends signals to Google that you are regularly trying to reach people in your community.

And, that’s the key!

Consistency each week is crucial and can seriously bump up the number of patients you attract.

Today I want to share:

  • Some incredible statistics about patients using search
  • How to complete your Google Business listing — the right way
  • What signals you need to send to Google each week
  • 3 effective (and easy) ways to boost your listing to attract more patients

Let's get down to some Google business...

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Topics: Marketing

What I Learned From Gary Vaynerchuk And The Biggest Marketing Opportunity in 2017

Posted by Rick Lau on Dec 20, 2016 8:00:00 AM

I recently came back from attending the Hubspot Marketing conference in Boston. The whole conference was fantastic. But the keynote delivered by Gary Vaynerchuk was my favourite.

Gary Vanderchuck is an inspiring and unconventional entrepreneur.  A marketing and business genius.  Gary is a pretty in-your-face kinda guy. He’s loud, swears a lot, and gets straight down to the point. Some might say they don’t like him, or they feel offended by him. But for a guy who built a $3M business to a $60M in just 5 years, then moved onto run VaynerMedia with 750 employees that service the biggest companies worldwide - well, you’d be stupid to ignore what he has to say. And like I said, it was one of my favourite keynotes.  

I wanted to share my takeaways with you because what Gary had to share may just have the most incredible impact on your health business. I know it will on mine.

So here we’re going to cover:

  • The era of opportunity for clinic owners
  • The new face of communication
  • What type of marketing you need to do
  • 3 killer health business growth tactics
  • Also you can watch Gary's keynote at this event :)  

Let’s dive in...

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Topics: Marketing

Get More New Patients: 5 Ways to Boost Your Practice With Social Media

Posted by Rick Lau on Nov 23, 2016 8:09:05 AM


Social media - Facebook, Twitter, LinkedIn, Instagram, Snapchat...ahhh. It all seems too overwhelming!

But, you also know social media is HUGE. You’ve heard it is an effective marketing channel. But you don’t know where to start, which platforms to choose, how to get a real return on investment and where to find the time.

Well, by the time you’re finished reading this, you will have some proven, practical social media strategies that will help you boost your practice.

However, just one key tip before you get started: make sure your clinic is answering the phones and saying the right things to convert callers into booked appointments.

Make this your first priority, otherwise you’ll be wasting a lot of your marketing money and efforts to drive phone calls that don't get picked up.

In any case, here you'll learn:

  • The main objectives of social media
  • 5 practical strategies you can use starting today
  • Lots of examples from Myodetox, PhysioRoom, Strive, Calgary Core, Physio2U, Nova Physio & Bellefleur
  • Getting the most out of social to boost your brand and business
  • Tools and tips to be more time efficient on social
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Topics: Marketing, Patient Engagement

How To Give and Get Customer To Love Your Business

Posted by Rick Lau on Oct 20, 2016 12:00:00 PM


I recently talked to a frustrated clinic owner who had many people at her clinic leave recently - front desk, clinicians and unfortunately, customers too!

When we drilled down into the problem, she revealed that, behind the scenes there was a lot of betrayal going on - rumors, and bad gossip. You get it. That awful stuff that just shouldn’t happen.

Another clinic owner I spoke with a few months ago, found out their most senior physiotherapist - who had been loyal to the business for years and is the highest biller in the business - was partnering up with the office manager to setup a clinic across the street! 

This is like your worst nightmare. And when this stuff happens to you, you start questioning your leadership abilities, your ability to positively influence people and why you became an entrepreneur in the first place.

I totally understand what this feels like because I’ve been there myself. Over my many years of being in business I’ve learned many things the hard way, which is why I often share them with you - so you can take the easy road.

Seriously though, I lost a lot people over the years. In fact, it took me 5 years of constant bad leadership to finally get it, for the light bulb to switch on.  

Today I want share how I managed to turn it all around and how you can get your staff fully engaged so that both your staff and your customers absolutely love your business.

We’ll cover:

  • The most important factor to win over employees and customers
  • How focusing on these factors dramatically improves your business
  • Some critical steps to focus on first to ensure success
  • 8 effective strategies to give and get customers to love your business


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Topics: Marketing

7 Rising Challenges of Physical Therapy Marketing (and What to Do About Them)

Posted by Rick Lau on Apr 13, 2016 7:38:18 AM


Healthcare is changing at a faster pace than any of us could have predicted. As a clinic owner, how do you deal with these rapid changes?

Compared to 5 years ago, practitioners are faced with growing complexity from every single angle. And, the rising challenges of physical therapy marketing seem to cross all borders - competitors, funding, consumers, systems changes, digital technologies - you name it, each area presents its own complexities!

Feeling ovewhelmed? You're not alone!

That’s why today we’re going to talk about 7 of the most prevalent rising challenges facing clinic owners right now. Then, we’ll talk about one of the best possible solutions to all of these challenges - something you just can’t afford to miss.

Ready to dig in? Let's go...

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Topics: Marketing

Is Your Health Business Playing Offence or Defence?

Posted by Rick Lau on Apr 5, 2016 9:02:26 AM


One of the biggest problems I see most health businesses face is they are always playing defence and not offence.  

  • Defence = resistance and reaction
  • Offence = attack and score

In a game, there’s a need for defence and offence because the teams play in opposition to each other. But in business, well, let’s just say playing defence isn’t the best position to take.

If you’re always playing defence you’re basically just reacting to what goes wrong. Nothing really gets solved and no real progress to move forward is being made. On the other hand, if you have systems and processes in place you’re playing the offence, always strategizing the attack and therefore obtaining more points on the scoreboard.

What are you doing to put your health business on the offence?

It won’t surprise me if you were to say nothing, or you weren’t really clear on the difference between defence and offence. That’s what we’re here to look at today.

What got me really thinking about this recently was listening to the Tim Ferriss Podcast with Seth Godin. I'm a big fan of both Tim Ferris and Seth Godin. I love Tim’s ability to deconstruct world-class performers to extract the tactics and tools we can learn from them. I love Seth Godin and think he's a marketing genius. I also saw Seth speak at the Hubspot Inbound Marketing conference in Boston in 2015.

Listening to that podcast got me super inspired and I wanted to share what I learned from it, along with the concept of defence and offence and how to use it to change the face of your health business starting today.

Ready to get inspired?

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Topics: Marketing

Ask The Expert: How to Get Referrals From Existing Patients Without Sounding Pushy

Posted by Rick Lau on Mar 17, 2016 9:44:16 AM

When I work with clinic owners, I coach them to run more efficient, effective businesses. One of the particular areas of interest to me is helping clinic owners put their business on autopilot so they can produce better results in less time.

In my experience, the best clinic patients often come from patient referrals. But although we all want to ask our existing patients for those referrals, at the same time, we don't want to seem pushy or desperate. And we could also be faced with the problem that our staff or contractor clinicians don't want to ask for the referrals at all.

It might come as a surprise to learn that the patient referral process is something you can also automate and today I’ve brought in an expert to help - meet Nadeem Kassam.

Nadeem is the CEO and Founder of Connect the Doc , a web-based platform that specializes in helping healthcare practitioners grow their practices through referrals. Nadeem has more than 15 years of experience as a marketing manager and practice consultant. Best of all Nadeem helps to automate and streamline the patient referral process.

I managed to pull Nadeem aside and ask him a few critical questions about this automation process. Today he is going to share his know-how on boosting referrals from existing patients so you can watch your practice grow and your revenue soar.

By the time you’re done reading this, you’ll have some practical, actionable tips you can start using so you and your clinic can reap the benefits and rewards of streamlined patient referrals.

Ready? Let’s chat with Nadeem...

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Topics: Marketing

New Changes To Adwords Brings More Competition For Clinic Owners

Posted by Rick Lau on Mar 9, 2016 1:59:00 PM

Google AdWords have just made a massive change to how their paid ads appear in the search engine results. If you’re a clinic owner who uses Google Adwords or you’ve been thinking about adding it as one of your healthcare marketing strategies, the competition is about to get a whole lot fiercer!

If this is all news to you, I’ll be sharing the Google Adwords changes in just a moment.

Over the past 10 years, I’ve had ample operational experience with managing over 200 multi disciplinary centers and from working with countless clinic owners in my Clinic Accelerator Program. Out of that experience I’ve learned that using paid advertising is a great source of physiotherapy and chiropractic marketing for bringing in new patients - IF you know it is an effective channel for your business.

What I see all too often is people don’t track their Adwords marketing, they don’t know what to measure, how to work out if it is actually effective, and if it’s translating into new patients or not.

With the new changes, if you want to make Google Adwords work for you it is going to be essential to have a better understanding and better management of your Adwords campaigns. The new changes will limit ads to 7 per page with no right hand side advertising. You will lose your shirt if you don't know how to properly optimize Adwords

So let’s talk about the Google Adwords changes and some solutions that can help solve the issues that these changes will bring.

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Topics: Marketing

How To Use Extended Health Benefits Trends to Attract New Patients (and keep them coming back)

Posted by Rick Lau on Feb 10, 2016 4:00:00 PM

I recently went for a massage therapy session and it was awesome to see how this clinic offered direct billing for the massage therapy session from blue cross and green shield. As I sat in the waiting room, I heard at least 3 other patients ask about this service and how they could get enrolled.

This clinic was also using new technologies to make it easier for patients. They were using Jane App to make it super easy to book appointments online - zero hassles for me (and other patients).

This got me thinking about 2 things:

  1. How clinic owners could use extended health benefits more effectively
  2. How being innovative with marketing and selling products can attract more patients

Like most employers, at CSC, we offer health benefits for our staff.  It's a cost that is expensive but we see it as an investment. We want our staff to be healthy and happy so they can take care of our customers. And, after my massage appointment, as I was submitting my paperwork with Sunlife so I could get reimbursed, I started reading the fine print - which I found very interesting.

Using the CSC extended health plan as an example, I wanted to share what typical things are included, what I learned out of this experience, and exactly why it is so important to clinic owners and clinicians.

More than that I'm going to show you how you can use extended health benefits trends to attract new patients, and, more importantly, keep them coming back over and over again.

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Topics: Marketing

6 Ways to Deal With a Bad Online Patient Review

Posted by Rick Lau on Nov 4, 2015 10:00:00 AM

It’s very important to think about your online reputation because everyone is searching for healthcare services online. Where do people go to search for a chiropractor or physiotherapist?

In most cases, their first stop is Google!

Nowadays there are lots of different places customers can leave reviews - Google, Facebook, Twitter, Yelp, and Yellow pages online.

It benefits your business to encourage patients to leave reviews because according to research: 

  • 9 out of 10 consumers trust an online review as a personal recommendation
  • 72% of patients say a bad review stops them from going to a particular health practitioner
  • 44% say they would go out of their network to see someone with good reviews

That means, the more positive patient reviews you have the more customers your clinic will get.

You need to be proactive and encourage your patients to write reviews. But the frustrating thing is when you spend all this money on marketing, you do your very best to provide a great service, and then you get a bad patient review.

At some stage it’s bound to happen, people tend to talk more when they are unhappy, than when they are happy.

So let’s talk about how you can deal with any bad feedback and turn it into a positive.

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Topics: Marketing

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