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Clinic Accelerator Blog

Top 6 Best Selling Chiropractic Tables in 2017

Posted by Rick Lau on Jul 11, 2017 7:00:00 AM

 

I work with many successful clinic owners and my favorite business model is where 25% of their business is chiropractics, 25% is physiotherapy, 25% is massage therapy, and the rest is naturopathy, personal training, or other allied health practitioners.  

A multidisciplinary clinic is the ideal business model. And, if you have a 3000SF clinic, your clinic should turnover $2M+ annually.

Why is it so crucial to have a diversified clinic? Because every potential patient is unique in their needs. Some may need (or want) chiropractic services, while others may need rehab and physiotherapy or pain relief with massage therapy.

Therefore, if you offer a diversified range of services at your clinic, you will increase the number of patients you attract and also your ability to maintain those clients long term through ‘maintenance’ services or complimentary services you could offer.

 

 
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If you’re considering opening a chiropractic clinic or offering this service,  your chiropractic bed is incredibly important, not just for you but for your patients.

For you, a good bed allows you to provide the best treatment and position your own body in an ergonomic way. And dependent on the type of chiropractic table you choose, it allows you greater flexibility to adapt your treatment to patients needs.

For patients, a good bed gives them confidence in you and your practice and makes them feel comfortable so they can get more out of their treatment.

Today we share information about CSC's top 6 best selling chiropractic tables, as well as some pros, cons, and benefits that may help you make a better decision on the right table for you.

 

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Topics: Clinic Startup, Product Sales

How to Start a Physiotherapy Clinic or Add This Service To Your Practice

Posted by Rick Lau on Dec 27, 2016 8:00:00 AM

 

You want to start a physiotherapy clinic or offer physical therapy services at your clinic but when you look around, you know that competition is fierce. There are new multi-disciplinary clinics opening up on every corner and nearly every practice seems to be offering the same solutions. Last time I checked in Vancouver and Toronto, there is pretty much a clinic every couple of blocks away.

Seriously. Everybody is claiming to fix back pain!

What's really scary is that even Dr Ho is claiming to fix back pain, all with his tens machine products! And the thing is, they don't have to deal with the college of physiotherapists when it comes to promoting services, they are simply earning revenue from selling products. And you know what? They are selling lots of product!

If you’re considering opening a physiotherapy clinic or offering these services, you need to be thinking BIG. Will you offer just a stand alone service to your patients? Will you embrace the trends of having a diversified wellness clinic that offers all the services including physiotherapy, chiropractic, massage therapy and personal training? Will you include a range of products to enable more complete care for patients?

Yes, there are a lot of things to think about.

In this post, we will teach you how to start a physiotherapy clinic from scratch or to launch  physio service inside your existing chiropractic or massage therapy clinic.

We’ll cover:

  • A business model that works best
  • How to startup a physiotherapy clinic from scratch
  • How to add this new service into your chiropractic or massage clinic 
  • How to collaborate to build a wellness and business model that shines
  • Tips on building your practice after launch
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Topics: Clinic Startup

Top 6 Best Selling Physiotherapy Tables in 2016

Posted by Rick Lau on Nov 30, 2016 9:00:00 AM

 

Meet Charlotte Anderson, physiotherapist and owner of ALPHA Health.

In just 3 short years Charlotte has built a team of multidisciplinary experts and ALPHA is set to soar to even greater heights in the next 12 months to come. Not only has Charlotte been busy building a business, she has also been undergoing a PhD in physiotherapy.

Charlotte treats a variety of patients (sports, wcb, mva, private) and know's how important it is for both patient and physiotherapist to have a really good physiotherapy table and equipment.

Here is what Charlotte has to say about selecting a physiotherapy treatment table: 

"On the one hand, you want a bed that patients feel 100% safe and comfortable on. And on the other hand, you need a bed that can adapt to suit your treatment needs so you can work in an ergonomic manner that protects your body over the long term." 

Today we are going to share what Charlotte like/don’t like about CSC's top 6 best selling physiotherapy table and equipment, as well as which type of practice these tables are most suited to and some pros, cons, and benefits that may help you make a better decision.

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Topics: Clinic Startup, Product Sales

5 Golden Secrets to Successfully Expanding Into a Second Clinic

Posted by Rick Lau on Feb 3, 2016 11:00:00 AM

I love it when members ask our expert panel about problems they are struggling with or things that keep them up at night.

Recently, one of my members asked: “I’m ready to expand and add a second location but don’t know where to start, can you help?”

Meet Mr Clinic Owner from the Greater Toronto Area. Mr Clinic Owner has a 3500+ sf multi-disciplinary health clinic that has a big focus on sports medicine and rehabilitation. The clinic offers everything from physiotherapists, chiropractors, massage therapists, nutritionists, acupuncturists and personal trainers. What I am particularly impressed with is how awesome their gym area is. And, how they have personal trainers and sports conditioning specialists providing one on one and group fitness classes.

With such diversity and great service offerings, I can see why Mr Clinic Owner is considering expanding the enterprise.

When your clinic is this awesome, you see your competitors adding new locations in new areas and you are tempted to expand, too. Or, it may be that a great opportunity presents itself that feels too good to give up. For example, a bunch of new doctors in your area or a new recreation center opportunity.

The ultimate question is how do you identify when to open a second location? Or if it’s worth opening a second location at all? Just because you own one successful location doesn’t necessarily mean you will be successful with owning two.

Here’s the thing, I’ve owned one successful location and then expanded it into a successful multi location enterprise - from 1 to 105 clinics in less than 6 years. One client I coach has spent over 10 years to build an incredible brand and now we are working to automate his business processes and to clone his brand to multiple sites. Another client I have has built 2 clinics from scratch in less than 2 years and has been struggling with exhaustion and lack of time, so now we are working to automate and make his business systematic and predictable.

Note a couple of things I’ve already highlighted here: business processes and automation. We’ll be exploring why these are essential to successful expansion.

There are many different cogs in the machine to have a well oiled, functioning multi clinic enterprise. So today I want to share my success (and mistakes) and what I’ve personally learned from owning (and from coaching others) one location to multiple locations in a region.   

Before making any rash decisions, carefully consider all of the things I’m about to share.  Here are the 5 golden secrets to successfully expanding into a second location.  

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Topics: Clinic Startup

Five Fatal Flaws in Setting up a Clinic

Posted by Rick Lau on Jan 27, 2015 1:58:00 PM

GrandOpening

The day has finally arrived and you are now owning your own practice. You plug in the OPEN sign, turn it on, and your first patient is about to walk through the front door. Prior to the opening day, you have put endless hours setting up your clinic, ordering equipment, and writing all the procedures. Before plugging in the OPEN sign, here are 5 fatal flaws of opening a new clinic and how you can prevent the costly mistakes.  

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Topics: Clinic Startup

How to Build a Physiotherapy Equipment List on a Tight Budget

Posted by Rick Lau on Dec 9, 2014 11:55:00 AM


Congratulations on starting a physiotherapy business - it's an amazing accomplishment!

But getting started is just the first step, then you need to consider what kind of physiotherapy quipment you might need to provide extraordinary care for your patients.

How to build a physiotherapy clinic on a tight budget and keeping your monthly financial statements on track is a tricky balance between needs and wants. You need to save money for physiotherapy marketing but you also need to have good physiotherapy equipment, and you want to have a selection of things available to assist patients with the recovery and help boost up revenues, too.

It's much easier than you think. And today you'll discover exactly how to go about it so you can hit the ground running on opening day.

We'll cover:

  • Typical physiotherapy equipment stats
  • The major product categories you need to purchase
  • 10 tips to choosing equipment on a tight budget
  • 5 ways to determine and prioritize you specific equipment needs
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Topics: Clinic Startup

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