I recently attended Darryl Yardley’s training webinar on The Top 7 Reasons Why Clinicians Struggle To Sell Products and How To Fix It - if you click on that link you can watch the webinar instantly.
Look, I’ve been in the rehab business for a long time. I built a alot of physiotherapy and chiropractic clinics over the past decade. But, no matter how long you’re in business, there’s always something more to be learned.
For instance, even though I feel I know quite a lot about product sales, and I’ve been to several of Darryl’s webinars before, I had an amazing “ah ha” moment at Darryl’s most recent webinar.
The “ah ha” moment was the realization that physiotherapists and chiropractors are not taking advantage of getting therapy products reimbursed by their patient's extended health plans. This is a crazy realization because it costs you nothing and it costs them nothing!
Patients have a range of products available to them, all of which are covered by their health care plans. You just have to tell them about what they can get because they don’t know.
Of course you’re not just going to do it for the sake of doing it. But as a clinic owner or clinician, it’s in your best interest to offer “complete care.” Since patients see you once or twice per week, their complete care may include compression garments or knee braces to assist in their recovery. And you can take advantage of their insurance coverage to help them get what they need — now that’s superior care!
I want to share what I learned at Darryl's webinar because it can help you improve your business:
- Why you can charge more for products
- Extended health benefits explained
- 3 types of insurance coverages to pay for products you recommend to pattients
Are you ready to make patients happier and watch your practice soar?
Of course you are, so let’s dive in so you can learn how to get the right coverage for your patients...