In a sea of physiotherapy and chiropractic clinics, how is your business different? Why should a patient choose your clinic over your competitors? These questions are being asked each time a potential patient calls your clinic or sees your advertisements. Many of these prospects will have difficulty deciding which clinic deserves their time, money and trust. Prospects may find this a daunting task as they don’t know the difference between one competitor from another.
Remember that thick and clunky book we all know as Yellow Pages, the one that would get flopped on your front doorstep every year? For decades, the Yellow Pages book was the one thing at everyone's fingertips whenever they needed a service of any kind. These days the phone book seems to be losing momentum. Nowadays many consumers use the browser on their smartphones to find the services they need. However, don’t count out the Yellow pages just yet.
Instead of just using the Yellow Pages as a booster seat, here are 5 reasons why your rehab clinic should advertise in the Yellow Pages:
If you want to crush your competitors, you should always be finding ways to free up your time so you can grow your business. This article is awesome because it gives you insight on what your time is worth when it comes to ordering monthly supplies.
Topics: Time Saving Tips
People like free stuff. Plain and simple. The word "FREE" is very powerful. "FREE" makes people drive across town for a complimentary coffee, even though they end up spending more on gas than what they save. "FREE" makes people call your clinic inquiring about a "15 minute free consultation."
There is a growing trend of chiropractic and physiotherapy clinics offering this service as a way of garnering potential prospects to new patients, including your competitors. However, not all "free consultations" are equal. Some folks are clearly "freebie hunters" who are there to get free advice, and some are people who don't have insurance coverage for your services. Nevertheless, if implemented correctly, the free consultation can be a great tool to convert leads into loyal patients.
Here are four factors to consider when implementing free consultations:
Having a practice is a whole lot of work. On top of that, time-strapped you is constantly on the lookout for the lowest price for your monthly supplies! Maintaining your clinic already requires you to spend endless hours that you simply don't have - but here you are, doing all this work for discounts that, I'm afraid my friend, don't even exist.
Get an insider view of the clinic supply industry and find out the 6 hidden costs that can leave you broke when ordering your monthly supplies:
Topics: Time Saving Tips