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Clinic Accelerator Blog

Silvana

 

Silvana is a marketer, loves travelling, and lives in Toronto. She has over 3 years of experience in doctor marketing for various healthcare companies. Her favourite sport is running and loves wine :)

Recent Posts

Why Should a Patient Choose your Clinic over your Competitors

Posted by Silvana on Jan 19, 2015 10:12:00 AM

In a sea of physiotherapy and chiropractic clinics, how is your business different? Why should a patient choose your clinic over your competitors? These questions are being asked each time a potential patient calls your clinic or sees your advertisements. Many of these prospects will have difficulty deciding which clinic deserves their time, money and trust. Prospects may find this a daunting task as they don’t know the difference between one competitor from another. 

As a clinic owner, it is your job to create a Unique Selling Proposition (USP) that makes your clinic unique, different and memorable, which stands apart from the others. Give reasons for medical clinics to send you doctor referrals with a USP that prompts them to choose your clinic over your competitors. There is no “one-size-fits-all” advice when establishing a USP for your clinic.
 
Here are a few tips to keep in mind when developing a USP for your clinic:
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Topics: Marketing

5 Reasons Why Yellow Pages Still Works for Rehab Clinics

Posted by Silvana on Jan 11, 2015 9:00:00 AM

 

Remember that thick and clunky book we all know as Yellow Pages, the one that would get flopped on your front doorstep every year? For decades, the Yellow Pages book was the one thing at everyone's fingertips whenever they needed a service of any kind. These days the phone book seems to be losing momentum. Nowadays many consumers use the browser on their smartphones to find the services they need. However, don’t count out the Yellow pages just yet.  

Instead of just using the Yellow Pages as a booster seat, here are 5 reasons why your rehab clinic should advertise in the Yellow Pages: 

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Topics: Marketing

How Many Hours do you Waste Ordering Therapy Supplies?

Posted by Silvana on Dec 30, 2014 4:24:00 PM

We have surveyed many clinic owners and learned how inefficient most clinics are with ordering their monthly supplies. In fact, we ran the numbers and results show what it's actually costing clinics to order supplies. How does your clinic compare?

If you want to crush your competitors, you should always be finding ways to free up your time so you can grow your business. This article is awesome because it gives you insight on what your time is worth when it comes to ordering monthly supplies. 

 
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Topics: Time Saving Tips

Attract and Retain Patients With Free Consultations

Posted by Silvana on Dec 22, 2014 9:17:00 AM


People like free stuff. Plain and simple. The word "FREE" is very powerful. "FREE" makes people drive across town for a complimentary coffee, even though they end up spending more on gas than what they save. "FREE" makes people call your clinic inquiring about a "15 minute free consultation."

There is a growing trend of chiropractic and physiotherapy clinics offering this service as a way of garnering potential prospects to new patients, including your competitors. However, not all "free consultations" are equal. Some folks are clearly "freebie hunters" who are there to get free advice, and some are people who don't have insurance coverage for your services. Nevertheless, if implemented correctly, the free consultation can be a great tool to convert leads into loyal patients.

Here are four factors to consider when implementing free consultations:

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Topics: Marketing

6 Hidden Costs Suppliers Make You Pay Later

Posted by Silvana on Dec 13, 2014 8:58:00 AM


Having a practice is a whole lot of work. On top of that, time-strapped you is constantly on the lookout for the lowest price for your monthly supplies! Maintaining your clinic already requires you to spend endless hours that you simply don't have - but here you are, doing all this work for discounts that, I'm afraid my friend, don't even exist. 

Get an insider view of the clinic supply industry and find out the 6 hidden costs that can leave you broke when ordering your monthly supplies:

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Topics: Time Saving Tips

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