When I work with clinic owners on operations and marketing, they typically ask me what their first focus should be for digital marketing.
Let’s face it, with digital marketing there are many things to consider: website, social media, citations, directories, business listings, online ads, blog, creating original content, online booking, and the list goes on.
While many things are important, by far the most critical thing you should do first is claim your Google Business listing. It's an incredibly powerful tool for attracting new patients. And best of all, it’s free!
Google’s objective is simple: Connect people that are looking for a particular product or service with people offering the same product or service, within a given community.
The major problem is, clinics usually set up their Google Business listing and then stop using it after the first month, if they ever fully finish completing their profile at all.
If this sounds like you, I can tell you now: This is a BIG waste of FREE marketing!
When you complete your full profile listing and use your profile listing every week, it sends signals to Google that you are regularly trying to reach people in your community.
And, that’s the key!
Consistency each week is crucial and can seriously bump up the number of patients you attract.
Today I want to share:
- Some incredible statistics about patients using search
- How to complete your Google Business listing — the right way
- What signals you need to send to Google each week
- 3 effective (and easy) ways to boost your listing to attract more patients
Let's get down to some Google business...