In my current role as a health business consultant and educator I continually see the difference between great health businesses and those that are always going to struggle to stay afloat. There are many factors that contribute to business success or failure, but there is a main one that sticks out in my mind.
Topics: Hiring & Firing
We all know that it is much more cost effective to re-activate a past client than it is to recruit a totally new one – yet many health business owners neglect their “past client” list. According to Bain and Company, it costs 6–7 times more to acquire a new customer than to retain an existing one. When you speak to health business owners about marketing, most of them talk about how they get new clients, and rarely mention their re-activation program. Possibly because most health businesses do not have a structured re-activation program in place at all. If you need a simple and effective past patient re-activation program then here is one of my favorites - and it is guaranteed to make you thousands of extra dollars each and every month.
Topics: Marketing
