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Clinic Accelerator Blog

How to Manage Millennials at Your Clinic

Posted by Rick Lau on Jul 18, 2017 7:00:00 AM

I recently came back from the ACCELERATE Clinic Owner Business Summit. It was an event I produced, the first event of it’s kind in Canada. And it was a GREAT success!

The event was sold out with the 1st month and we have a triple digit waiting list. There were over 13 awesome speakers with MBA style case study workshops - and overall the event was incredible.  We even had a Net Promoter Score of 93% for the event. We'll definitely be hosting a 2018 event, so stay tuned for updates on early bird registrations.

At the start of ACCELERATE we ran a live phone poll about the biggest struggles clinic owners faced. As it turns out, one of the biggest challenges (by far) was managing and recruiting clinicians.

Being that millennials make up a large proportion of those people you’ll hire, that seems to present an even greater challenge to most clinic owners.

So let’s talk about that…

We’ll cover:

  • What millennials expect they will do in the next few years
  • Some amazing facts and stats from Deloitte's Millennial Survey
  • What millennials most want out of employers
  • 10 effective strategies to gain and retain millennials at your clinic

Let’s deep dive into millennial and how to lead them...

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Topics: Hiring & Firing

Top 6 Best Selling Chiropractic Tables in 2017

Posted by Rick Lau on Jul 11, 2017 7:00:00 AM

 

I work with many successful clinic owners and my favorite business model is where 25% of their business is chiropractics, 25% is physiotherapy, 25% is massage therapy, and the rest is naturopathy, personal training, or other allied health practitioners.  

A multidisciplinary clinic is the ideal business model. And, if you have a 3000SF clinic, your clinic should turnover $2M+ annually.

Why is it so crucial to have a diversified clinic? Because every potential patient is unique in their needs. Some may need (or want) chiropractic services, while others may need rehab and physiotherapy or pain relief with massage therapy.

Therefore, if you offer a diversified range of services at your clinic, you will increase the number of patients you attract and also your ability to maintain those clients long term through ‘maintenance’ services or complimentary services you could offer.

 

 
DON'T MISS ANYTHING ON YOUR CLINIC STARTUP
 
Learn from other successful clinic owners

Download the Ultimate Equipment Checklist

 
If you’re considering opening a chiropractic clinic or offering this service,  your chiropractic bed is incredibly important, not just for you but for your patients.

For you, a good bed allows you to provide the best treatment and position your own body in an ergonomic way. And dependent on the type of chiropractic table you choose, it allows you greater flexibility to adapt your treatment to patients needs.

For patients, a good bed gives them confidence in you and your practice and makes them feel comfortable so they can get more out of their treatment.

Today we share information about CSC's top 6 best selling chiropractic tables, as well as some pros, cons, and benefits that may help you make a better decision on the right table for you.

 

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Topics: Clinic Startup, Product Sales

Clinic Owner Interview Series #11: Jerry Durham — Focusing on Your Patient Experience

Posted by Rick Lau on Jun 27, 2017 4:00:00 AM

Every single clinic owner in our owner interview series always offers great insights and gold nuggets you can implement in your own clinic. And today's interview takes it up another notch... unlocking some crucially valuable secrets to the whole patient experience.

These secrets will seriously hyperdrive your clinic!

On top of this, our guest will reveal the state of physical therapy in the USA and why Canadian's should be concerned, right now.

Who is our clinic owner?

Meet Jerry Durham — a massive physical therapist influencer in the USA. Jerry owns 3 busy clinics in San Francisco. Not only does he own clinics, if you were to ask any physiotherapist in the US about Jerry, they would know him — he’s a megastar for helping PTs build better businesses.

Jerry works alongside some of the USA's top physios - Paul Gough, Chad Madden and Jeff Moore. And now Jerry and I have partnered together on some projects to help bring more current clinic-building strategies to Canadians.

Jerry is also incredibly tech savvy, with a very active stream on Twitter and over 12,000 followers!

In this clinic owner interview, Jerry will share:

  • The number one thing they focused on to build their clinics from one clinician to 20
  • Killer business resources to help up your game
  • Surprising strategies to get your brand and business noticed
  • What's happening in physio in the USA and why you should care
  • Valuable secrets to unlock the whole patient experience at your clinic
  • And much more

Let's deep dive into Jerry's interview...

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Topics: Owner Interviews

Announcing: The Beach Getaway Contest #2 Winner

Posted by Rick Lau on Jun 13, 2017 1:52:46 PM

 

If we told you the most popular holiday destination of choice is Hawaii, would that surprise you? Can you guess what the next top destination is?

We recently hosted our second Beach Getaway Contest  and it was great to learn about all the different places people want to go for a holiday. So much fun. :)

We held the contest to show how THANKFUL and GRATEFUL we are to our customers and Clinic Accelerator blog subscribers.

We appreciate how challenging and overwhelming it can get when working in a clinic, which is why we thought a holiday wish should be granted. 

We appreciate the honor of being able to serve front desk teams, clinic owners, and clinicians. We're always trying to find creative ways to show our appreciation. We recognize the hard work that goes into running a clinic and taking care of patients all at the same time. 

So, THANK YOU for being AMAZING!

And of course, thank you for your participation. It's great to see everyone have fun taking photos with friends, colleagues and family members.

The competition has ended so let’s announce the winner… 

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Topics: Beach Getaway Winners

Doctor Marketing: How to market to doctors if you own a physiotherapy clinic

Posted by Rick Lau on May 30, 2017 7:00:00 AM

Every clinic owner that I talk to always talks about getting more doctor referrals. So that’s exactly what we’re going to do today - talk about the ins and outs of doctor marketing.

With my first new startup in Vancouver, I built a 2500 SF clinic next to a super busy medical practice, spending over $300,000 to build my clinic!  

At my clinic, I had physiotherapists, chiropractors, and massage therapists.     

The medical practice next door had 8 doctors and were seeing an average 400 patients per day. Within 6 months, my brand new clinic was getting 25 new patient referrals per week from their practice - and it only grew from there!

As you read what I am about to share, keep in mind that I am NOT a physiotherapist but I was still able to get the doctors to trust my clinic with their patients.

Today I’ll be sharing my secrets on doctor referrals that can help you.

I’ll share:

  • The mindset of a doctor and how they think when it comes to referrals 
  • How many MSK referrals you potentially can get from a busy doctor
  • And 19 step-by-step secrets to gain a never ending stream of patient referrals from doctors

Let’s go...

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Topics: Doctor Marketing

How to Get Therapy Product Covered by Your Patient's Extended Health Insurance

Posted by Rick Lau on May 16, 2017 7:00:00 AM

I recently attended Darryl Yardley’s training webinar on The Top 7 Reasons Why Clinicians Struggle To Sell Products and How To Fix It - if you click on that link you can watch the webinar instantly.

Look, I’ve been in the rehab business for a long time. I built a alot of physiotherapy and chiropractic clinics over the past decade. But, no matter how long you’re in business, there’s always something more to be learned.

For instance, even though I feel I know quite a lot about product sales, and I’ve been to several of Darryl’s webinars before, I had an amazing “ah ha” moment at Darryl’s most recent webinar.

The “ah ha” moment was the realization that physiotherapists and chiropractors are not taking advantage of getting therapy products reimbursed by their patient's extended health plans. This is a crazy realization because it costs you nothing and it costs them nothing!

Patients have a range of products available to them, all of which are covered by their health care plans. You just have to tell them about what they can get because they don’t know.

Of course you’re not just going to do it for the sake of doing it. But as a clinic owner or clinician, it’s in your best interest to offer “complete care.” Since patients see you once or twice per week, their complete care may include compression garments or knee braces to assist in their recovery. And you can take advantage of their insurance coverage to help them get what they need — now that’s superior care!

I want to share what I learned at Darryl's webinar because it can help you improve your business:

We'll cover:

  • Why you can charge more for products
  • Extended health benefits explained
  • 3 types of insurance coverages to pay for products you recommend to pattients 

Are you ready to make patients happier and watch your practice soar?

Of course you are, so let’s dive in so you can learn how to get the right coverage for your patients...

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Topics: Product Sales

Clinic Owner Interview Series # 10: Myodetox - Branding & Social Media

Posted by Rick Lau on May 2, 2017 7:00:00 AM

Scott Marcaccio and Vinh Pham are the founders of Myodetox, a rapidly growing rehab brand and business. 

In a short number of years, Scott and the Myodetox team have built a leading brand that has expanded into five locations based in Toronto, with the goal to expand their brand into Vancouver and Los Angeles in 2017, ending in 10 locations in 4 different markets.

You’ll be surprised to learn that one of the main drivers of their brand is social media, where Myodetox boasts 33K+ Instagram followers – which along with their social media savvy therapist team creates over 20 million weekly impressions on Instagram!

You’ll also be surprised that this all started when the clinic was small, with just a few therapists, where they invested in branding and marketing tactics that would seem counterintuitive to most clinic owners.

Today Scott is here to share his secrets to building this leading brand.

You’ll learn:

  • Where the inspiration came from
  • The steps to take to develop a successful business partnership
  • The importance of core values and culture
  • Business mistakes and lessons learned
  • Branding and marketing tips to set you apart from the crowd
  • Also you can watch my youtube meeting with Scott :)  

Plus, Scott will reveal how their mission to change the quality of care will affect the entire industry worldwide.

Be inspired by the Myodetox story...

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Topics: Owner Interviews

Get More Patients: Using Google Business Listings The Right Way

Posted by Sanjeev Bhatia on Apr 4, 2017 4:00:00 AM

When I work with clinic owners on operations and marketing, they typically ask me what their first focus should be for digital marketing.

Let’s face it, with digital marketing there are many things to consider: website, social media, citations, directories, business listings, online ads, blog, creating original content, online booking, and the list goes on.

While many things are important, by far the most critical thing you should do first is claim your Google Business listing. It's an incredibly powerful tool for attracting new patients. And best of all, it’s free!

Google’s objective is simple: Connect people that are looking for a particular product or service with people offering the same product or service, within a given community.

The major problem is, clinics usually set up their Google Business listing and then stop using it after the first month, if they ever fully finish completing their profile at all.

If this sounds like you, I can tell you now: This is a BIG waste of FREE marketing!

When you complete your full profile listing and use your profile listing every week, it sends signals to Google that you are regularly trying to reach people in your community.

And, that’s the key!

Consistency each week is crucial and can seriously bump up the number of patients you attract.

Today I want to share:

  • Some incredible statistics about patients using search
  • How to complete your Google Business listing — the right way
  • What signals you need to send to Google each week
  • 3 effective (and easy) ways to boost your listing to attract more patients

Let's get down to some Google business...

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Topics: Marketing

What I learned from 60 clinic owners (at a sold out workshop) about patient engagement

Posted by Rick Lau on Mar 21, 2017 4:00:00 AM

I recently ran a vancouver workshop that was a huge success. In fact, it was sold out!

We did have a limit of 60 clinic owners attending and we had more than 20 clinic owners on our waiting list. The workshop was about keeping more patients (patient engagement) and getting more patients (with digital marketing).

My goal with these workshops is to help each clinic owners make an additional $10,000 per month. At the recent workshop, we had so much interaction, interest and questions that we ended up going well over the 2.5 hour planned workshop, finishing up beyond 10 pm!

I thoroughly enjoyed meeting up with all the awesome clinic owners from a wide variety of niches - pediatric, neuro, sports, rehab - from small clinics through to large multidisciplinary clinics.

This business workshop was sponsored by Physiotherapy Association of British Columbia (PABC). Since the workshop was split into two sections, what I’m about to share today is part one (patient engagement strategies), then coming up soon I’ll share part two (easy digital marketing tactics). 

Today you’ll learn:

  • How to work smarter rather than harder
  • Why 20% of patients drop off after just 3 visits and how to fix it
  • How fixing patient engagement will boost your revenues by 30%
  • 7 practical tips to get started with increasing your patient engagement

Yes, we’ve got a ton of great stuff to cover. So, let’s get down to business...

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Topics: Patient Engagement

New Grads: What NOT to say to a new patient

Posted by Rick Lau on Feb 28, 2017 7:00:00 AM

According to Strive Labs, 20% of patients drop out within three visits and never come back again. That's a lot of new patients self discharging, patients you’re never going to see at your clinic again. And a lot of lost revenue, too!

Patient engagement is something most clinic owners need to focus on more. And one of the challenges I hear clinic owners talk about is how poor new grads are with patient engagement.

This is to be expected, after all, they are just fresh out of physiotherapy or chiropractic school. From the patient’s perspective, they often look young (in most cases), they look and act inexperienced and they may not talk in a confident professional manner.

This dramatically impacts new patients who are calling your clinic. For instance, when a caller asks, what does the front desk say? The new patient caller wants to feel confident that your service is going to help them so if you’re telling them they are seeing a new grad with less experience, might have the perception that they are getting inferior treatment at your clinic.

But, there are easy ways you can fix this so your new grad has confidence and so do your patients.

In this post we’ll cover:

  • The pros and cons of hiring new grads
  • Ways to improve patient engagement
  • A simple script for your front desk and new grads
  • One simple technique to make every new patient a raving fan

Read More

Topics: Hiring & Firing

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