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Clinical Solutions Blog

6 Little-Known Trends That Are Helping Clinic's Grow Exponentially in 2018

Posted by Rick Lau on Nov 14, 2018 7:00:00 AM

I finally left my barber and went to a different one near me. She does a fantastic job but I had to wait at least a week to get a haircut because her schedule is always full. I’m a very impatient person so I kept complaining to her about it while getting a haircut.

I told her  “ I  just can’t wait this long to get a haircut. I’m traveling and working all the time…. She just nodded her head but nothing changed.

I went to a new barber who just opened up near me.  It’s right near my house so I can walk there. I don’t have to wait to get a haircut anyone. It’s just way more convenient.

I’d been going to her for 5 years and spent at least $3000 with her. I was with her when she was not as successful and until she became very successful.

I see this happen to clinics all the time. They get successful they become complacent and lose the hunger that drove them. They are okay with making their patients wait and stop looking for ways to optimize their patients’ experience.

In today’s busy society your patients have very little patience. Just as I did with my barber, long time patients may leave in an instant when a new startup clinic opens near them.

Or worse - one of your clinicians sees the opportunity and leaves to open up a clinic right down the road and some patients go too.

That’s why it’s critical you don’t get complacent and lose that hunger. Keep learning strategies to provide the exceptional patient experience that will grow your clinic.

How do you not just survive but thrive in today’s fiercely competitive marketplace?

I’ve identified 6 Little-Known Trends That Are Helping Clinic's Grow Exponentially in 2018

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Topics: Clinical Operations

Top 7 Best Selling Physiotherapy Tables in 2018

Posted by Rick Lau on Oct 1, 2018 12:00:00 PM

Meet Tammy, a physiotherapist with OrthoCanada for the past 10 years.

Over the past decade she has helped hundreds of clinicians choose good quality equipment that would best meet their needs. Tammy has also tested many different brands of treatment tables that come from different parts of the world.

Whether you are opening a new clinic or simply replacing an existing physiotherapy table, it’s the one piece of equipment you will use with every patient that walks through your clinic door. It’s best to invest in one that is reliable, well made and will last many years.  

Here is what Tammy has to say about selecting a physiotherapy treatment table: 

"On the one hand, you want a bed that patients feel 100% safe and comfortable on. And on the other hand, you need a bed that can adapt to suit your treatment needs so you can work in an ergonomic manner that protects your body over the long term." 

Today we are going to share Tammy’s reviews of CSC's seven best selling physiotherapy table and equipment, including which type of practice these tables are most suited to and some pros, cons, and benefits that may help you make a better decision. 

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Topics: Product Sales, Clinic Startup

How to get 10 new patients in 30 days by just making this one tweak to your clinic

Posted by Rick Lau on Sep 12, 2018 7:00:00 AM

Most clinic owners think the only way to get new patients is by spending more money on marketing. But that's just not true. After either advising or owning hundreds of clinics, I discovered that most clinic owners don't have a marketing problem. 

They have this problem…

In fact, it’s the chokehold in every clinic owner’s business that causes them to struggle to get patients and many to go out of business. The good news is, it’s quite easy to fix.

In today’s blog post I'm going to show you how you can get 10 new patients within 30 days... without spending a dime more on marketing

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Topics: Marketing

Clinic Owner Series #12: Dr. Salim Mana – How to Keep high performing clinicians

Posted by Rick Lau on Aug 22, 2018 7:00:00 AM

Have you ever wanted to know how to keep high performing clinicians that help you grow your business and drive more patients? 

In today’s fiercely competitive marketplace your clinicians have to engage with your business. It's no longer okay to just have a good clinician who is good at their craft. They have to provide a great patient experience AND help grow your business.

But how do you keep high performing clinicians that help you grow your clinic?  Today's interview is with a high performing clinician, Dr. Salim Mana. He’s the type of high performing clinician that you want on your team. Listen to what he is looking for in a clinic and what would motivate him to stay.  

In this interview, you'll learn:

  • The two primary drivers of a high performer. Harness this and they’ll love working with you and never leave.
  • The key factors this breed of clinicians look for when choosing where they work.
  • How to find great clinicians when there are shortages (knowing this will give you a huge edge over your competitors).
  • The #1 challenge they have when transitioning from school to private practice so you can make the transition easier (most don’t tell you this).

And more!

Let’s deep dive into Salim’s interview

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Topics: Owner Interviews

[Trend] 6 reasons for the surge in clinic owners offering Shockwave Therapy (#6 is Golden)

Posted by Rick Lau on Jul 10, 2018 12:00:00 PM

More and more patients are asking for shockwave therapy that very few if any clinics offer in your community. One of the clinic owners I’m mentoring right now told me that he is crushing it at his multi-million dollar clinic. His patient base is skyrocketing and he’s introducing new services to fill his patient’s requests.

One of the services he recently added is shockwave therapy for MSK conditions. He says his patients are getting better treatment outcomes faster. Plus he’s found his other services are more effective when combined with shockwave therapy.

So that’s why I want to give you 6 reasons why every clinic owner needs Shockwave Therapy to be more competitive so you can grow their practice and serve even more people in your community. 

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Topics: Product Sales

The Only 3 Ways To Grow Your Clinic Revenue By 30% In 30 days Without Spending Any More Money

Posted by Rick Lau on Apr 24, 2018 12:00:00 PM

I recently attended a fitness business summit where thousands of fitness owners of gyms, boot camps, and personal training studios came to together to discuss what’s working now. While I was there I discovered that they had the same issues clinic owners constantly struggle with.

  • They struggle to get new clients
  • They struggle to keep their clients on the plan
  • They struggle to duplicate themselves by building a team that can scale their business.

When I mentor clinic owners, the most common question I get asked is how do I grow my revenues? Many clinic owners believe that in order to grow it’s complex and they have to do all these different things. However, that’s just not the case.

Through my experience of building 3 multi-million dollar healthcare companies, building, and selling over 100 rehab clinics, I discovered that there are ONLY 3 WAYS to grow any clinic’s revenues. By implementing what I’m about to share in this blog post can increase your monthly revenue by 30% percent in as little as 30 days without spending any more money.

This is the exact information I share with all my clinic owner clients and when I speak at high ticket seminars.

So let’s get started…

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Topics: Patient Engagement

Top 4 Best Selling Electric Massage Tables in 2018

Posted by Rick Lau on Apr 2, 2018 7:22:50 AM

I work with many successful clinic owners and my favourite business model is multidisciplinary practice: 25% chiropractics, 25% physiotherapy, 25% massage therapy, and the rest naturopathy, personal training, or other allied health practitioners.  

A multidisciplinary clinic is the ideal business model: and if you have a 3000SF clinic, it should turn over $2M+ annually.

Why is it so crucial to have a diversified clinic? Because every potential patient has unique needs. Some may need (or want) chiropractic services, while others may need rehab and physiotherapy, or seek pain relief with massage therapy.

Offering a diversified range of services at your clinic will increase the number of patients you attract and your ability to keep them long term through ‘maintenance’ services or the complementary services you offer.

   
 
DON'T MISS ANYTHING ON YOUR CLINIC STARTUP
 
Learn from other successful clinic owners

Download the Ultimate Equipment Checklist

If you’re considering opening a massage therapy clinic or offering this service at your existing clinicthe massage therapy bed you select is incredibly important, not just for you but for your patients.

The last thing a patient wants is to be treated on a bed that feels rickety, squeaks, and is uncomfortable to lie on.

Patients expect a professional to use a table that's robust, sturdy, and provides maximum comfort. You want patients to be able to lie down and think: "I can relax, my massage therapist has professional gear and knows what they are doing."

So if you're in the market for a new massage table, here is a list of our top best selling electric massage tables for 2018. We ’ve share d what clinicians  like and dislike most about the tables, along with our best picks for quality, purpose and price.
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Topics: Product Sales, Clinic Startup

How to Get More New Patients Without Spending Money Getting More Traffic

Posted by Rick Lau on Jan 25, 2018 4:00:00 AM

Instagram.

It’s a hot social media channel right now, right?

Everyone is talking about using it to build your brand so you can attract more patients to your clinic.

Yep… Just yesterday I was having a conversation with a clinic owner I know (Roger) and he was raving on about how he wanted to spend more time building an instagram channel because everybody is doing it.

Look. I think that’s great. As clinic owners, we all need to keep on the pulse and try various marketing channels to attract patients and customers.

But, when it comes to getting more new patients, there is one major thing most clinic owners overlook.

Seriously...

You don’t need to spend countless hours on social media.

It doesn’t have to cost you extra money.

And, you don’t need to get more traffic to your website.

What is this thing?

Curious?

Read on and I’ll reveal, how to get more patients leveraging the assets you already have in-house.

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Topics: Marketing

Best Knee Brace For Knee Pain Relief 2018

Posted by Rick Lau on Dec 5, 2017 7:00:00 AM

Knee braces can be very effective at providing relief from pain. But we understand that deciding on which knee brace to buy can be confusing, and overwhelming, especially since we sell over 105 different types of Knee Supports!

Your first question might be, why on earth would we stock that many knee braces in the first place?

The answer is, we work with over 13,000 healthcare providers (and their patients) across the country, including physiotherapists, chiropractors and massage therapists. And since we are Canada's largest healthcare supplier of pain relief products and knee braces, we have to keep a wide selection of high quality products that can suit all purposes, both clinical and home use.

That’s why we consulted with one of the top physiotherapist to give you some advice on choosing the best knee brace for you.

So here’s  what we’re going to cover:

  • The top 3 knee braces based on quality, price, suitability, flexibility and pain relief results
  • How to claim your knee brace on your extended health benefits
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Topics: Product Sales

How to Quickly Build a Caseload

Posted by Rick Lau on Sep 26, 2017 11:00:00 AM

I talk to a lot of clinic owners including people who are just starting out or have been in a business a long time. And when I ask them what their biggest challenge is, a lot say: building a caseload.

After building and selling over 100 rehab clinics, I understand the challenge.

When you’re starting out as a clinician or clinic owner, it’s obvious that you need to get patients to get your business off the ground, and to pay your bills!

And if you’ve owned a clinic for sometime, it may be that you just hired that new physiotherapist or chiropractor and you need to get their books full.

Clearly, building, maintaining and sustaining a consistent caseload is critical to the survival of any clinic!

When I mentor clinic owners, we always aim to have around a 80% utilization. This means 80% of your schedule is full.  

We don't want it to be empty or it won't pay for the rent. But, we don't want it to be too full or we can’t fit in existing patients who call to book or we can't fit in new patients.

So if you're struggling with building your caseload, listen up...

Today I want to share a few ways you can build up your caseload fairly quickly.

Let’s dive in…

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Topics: Patient Engagement

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