I talk to a lot of clinic owners including people who are just starting out or have been in a business a long time. And when I ask them what their biggest challenge is, a lot say: building a caseload.
After building and selling over 100 rehab clinics, I understand the challenge.
When you’re starting out as a clinician or clinic owner, it’s obvious that you need to get patients to get your business off the ground, and to pay your bills!
And if you’ve owned a clinic for sometime, it may be that you just hired that new physiotherapist or chiropractor and you need to get their books full.
Clearly, building, maintaining and sustaining a consistent caseload is critical to the survival of any clinic!
When I mentor clinic owners, we always aim to have around a 80% utilization. This means 80% of your schedule is full.
We don't want it to be empty or it won't pay for the rent. But, we don't want it to be too full or we can’t fit in existing patients who call to book or we can't fit in new patients.
So if you're struggling with building your caseload, listen up...
Today I want to share a few ways you can build up your caseload fairly quickly.
Let’s dive in…